+Purpose is in alpha — let us know what you think

Let's Play the K-Beauty Way

If you want the best cruelty-free makeup and skincare, you want our K-Beauty-inspired products. We design unique products for unique personalities because it’s not about being perfect, but about being perfectly you.

get playful

The Elizabeth Mott Story

Our founder, Alice, grew up traveling to Korea and realized, when it comes to beauty, Korean women have more fun! Each trip gave her that giddy "kid in a candy store" excitement to discover those unheard of ingredients and unbelievably good products. She decided to turn her passion into a career, and ever since she’s been devoted to infusing high-performance makeup and skincare formulas with all of the fun of K-Beauty.

Causes we love

We’re built with the goal to connect and empower women across the globe, so we're investing in causes that lift women up in the USA and beyond.