+Purpose is in alpha — let us know what you think

Let's Play the K-Beauty Way

If you want the best cruelty-free makeup and skincare, you want our K-Beauty-inspired products. We design unique products for unique personalities because it’s not about being perfect, but about being perfectly you.

get playful

The Elizabeth Mott Story

Our founder, Alice, grew up traveling to Korea and realized, when it comes to beauty, Korean women have more fun! Each trip gave her that giddy "kid in a candy store" excitement to discover those unheard of ingredients and unbelievably good products. She decided to turn her passion into a career, and ever since she’s been devoted to infusing high-performance makeup and skincare formulas with all of the fun of K-Beauty.

As animal lovers ourselves, we feel it's our duty to ensure pain is never inflicted for the sake of beauty, which is why we choose to create cruelty-free products. We choose hearts over dollars and have never tested our products on animals.

Causes we love

We’re built with the goal to connect and empower women across the globe, so we're investing in causes that lift women up in the USA and beyond.