If you want the best cruelty-free makeup and skincare, you want our K-Beauty-inspired products. We design unique products for unique personalities because it’s not about being perfect, but about being perfectly you.

As animal lovers ourselves, we feel it's our duty to ensure pain is never inflicted for the sake of beauty, which is why we choose to create cruelty-free products. We choose hearts over dollars and have never tested our products on animals.

We make K-Beauty accessible for everyone. Bold cosmetics for diverse skin tones, and easy to use formulas whether you’re a newbie or pro makeup artist.

For over 10 years, our founder, Alice, has made her passion her business- sharing the best Korean products she has come to learn about and love from her travels.

Our founder, Alice, grew up traveling to Korea and realized, when it comes to beauty, Korean women have more fun! Each trip gave her that giddy "kid in a candy store" excitement to discover those unheard of ingredients and unbelievably good products. She decided to turn her passion into a career, and ever since she’s been devoted to infusing high-performance makeup and skincare formulas with all of the fun of K-Beauty.

We’re built with the goal to connect and empower women across the globe, so we're investing in causes that lift women up in the USA and beyond.

Elizabeth Mott

Bringing the fun of K-Beauty (Korean beauty) to the world. Elizabeth Mott curates the best high-performing formulas from Korea and brings them to you in a sustainable, cruelty-free, and fun way.

Elizabeth Mott - now with your Purpose added.

Let's Play the K-Beauty Way

The Elizabeth Mott Story

Causes we love

Community Vision

Fundacion Paraguayan

Let's Play the K-Beauty Way

The Elizabeth Mott Story

Certified cruelty-free

Inclusive

Woman owned

Causes we love

Community Vision

Fundacion Paraguayan