+Purpose is in alpha — let us know what you think

Naked dish soap.

We're working towards a world without single-use plastics, starting with your dish soap. Our ultra concentrated solid dish soap replaces three bottles of the stuff in your kitchen now.

Get Soapy

The Make Nice story

Along our journey to reduce our own plastic waste, we realized we couldn't find a single dish soap that didn't come in some plastic-y, garbage-bound bottle. A few years (and a whole bunch of time spent learning how to make soap) later and we built the solution - solid, ultra concentrated dish soap.

Causes MNC loves

Our plastic-free focus means we love causes that fight waste in our supply chains. These are where we're investing for a cleaner future.