ASPCA

This is a donation-driven charitable cause.

This is another one of those causes that kind of speaks for itself. We love animals. Call us controversial, but we think all animals have the right to lead lives fress of undue suffering. We've come a long way as a society on this front but there's still a lot of work to do.

Although the ASPCA's mission is the prevention of animal cruelty it actually works across many different areas to support animals in America, from working to end puppy farms, running quality animal shelters, and even offering rehabilitation services for animals (household, farm, and other) who have been mistreated.

+Purpose exists to help maximize the good brands do with every dollar they put towards causes. Normally that means leveraging investment-driven causes, but cases like this we're proud to work with organizations like the ASPCA due to their long history of evidence-backed interventions and a top tier ability to turn donated dollars into good done. This has earned them an extremely rare 99% rating on Charity Navigator.