+Purpose is in alpha — let us know what you think

Fashion for joy

Founded in 2014, we create functional fashion accessories and clothing that remind us about what really matters: having a little more fun each day. Born in NYC and produced sustainably, this is fashion designed to make you smile.

get joyful

The HSFT Story

At HSFT we were inspired by a simple phrase founder Stephanie Rado Taormina's father used to say: just have some fun today. A painting of that phrase turned into a t-shirt, turned into a tote, turned into a hat, and with that HSFT was born.

Causes we love

We believe in people living their best, happiest, lives. Because we're NYC born and bred we're proud to be investing in the following US-based causes.